OUR SUSTAINABILITY PLEDGE

Made with nothing but love, fairness, and a deep respect for our planet.

1. Conscious Materials: The Magic of Modal

The backbone of our products (including our Tides 5") is high quality Modal fabric, a plant based textile that performs beautifully while treading lightly on the earth.

Saves Water: Growing beech trees for Modal uses 10 to 20 times less water than conventional cotton.

100% Biodegradable: Because it is harvested from natural wood cellulose, Modal is entirely biodegradable and compostable, returning to nature without leaving a footprint.

Built to Last: It is naturally resistant to shrinkage and pilling, meaning your garments last longer, keeping clothing out of landfills.   

                                                                               

2. Ethical Hands & Certification

We believe that protecting the planet means protecting the people on it. Our manufacturing processes are bound by strict ethical standards.

Strictly No Child Labour: Every single piece is crafted under fair, safe, and dignified working conditions.

OEKO-TEX® Verified: Every thread and material used in our boxer briefs are certified free from harmful chemicals and safe for human health.

World Class Standards: Our chosen manufacturer holds globally recognized WRAP and BSCI certifications, ensuring fair wages, worker safety, and ethical compliance at every stage of production.

3. Zero Waste Mindset

Our eco-conscious journey doesn't stop at the factory floor. We actively work to shrink our environmental footprint daily.

Compostable Packaging: All of our product packaging and mailers are 100% compostable and biodegradable. They break down naturally, leaving zero toxic residue.

Digital First Footprint: To save trees and cut down on waste, we keep majority of our operations and processes completely online, drastically limiting our paper footprint.